Services

The Hip Mama Communications Company strives to provide a growing list of services to our clients. This allows for one point of contact for what your company needs to market and grow your business. We work with a group of professionals in their respective fields to bring you quality products paired with excellent service which produces the desired result - top-of-mind awareness and growth of your business.

Graphic Design ~ Good design is good business.

Professional graphic designers are communication strategists who combine aesthetic judgment with project management. Basically, we’re problem solvers. We listen, plan and implement projects that not only appeal to your target market but actually answer a particular marketing goal. We understand fundamental marketing principles and can be instrumental in helping a business gain substantial competitive advantage. Many companies are quick to neglect design as a strategy tool.

Your organization may already have a corporate communications strategy or a marketing strategy that will help you consider the following:
• What do you want to communicate?
• Who is your target audience?
• What resources are available to expend?
• Which media are most appropriate?
• How will efforts be evaluated?

Registered Graphic Designers are skilled and knowledgeable in areas of communications, technology and business, and may be consulted to conduct a needs analysis.

From Concept to Production, we can create:

Marketing Plans ~ Planning for Success

Every successful business starts with a Business Plan. What most entrepreneurs overlook is creating a solid foundation and planning for marketing success. Successful marketing generates the sales which result in meeting financial projections outlined in the Business Plan. Our proven process:

1. Consultation
During the Consultation phase client functionality needs and marketing goals are established . In short, the designer familiarizes themselves with every aspect of your business. Defining the communication problem and researching the solution are the first steps in the process.

2. Project Planning
Client conferences to establish goals, scheduling and budget. Marketing tactics and techniques are chosen to best attack the target market. Content, visual elements and production will be discussed. Often, business plan and current marketing strategy will be reviewed.

3. Concept Development
Design proposal will be presented. Layout(s) including initial concepts for typography, visual elements, illustration, photography, stocks and printing techniques will be presented for client evaluation and approval. This stage will include refinements and more detailed (comprehensive) renderings for final approval. Focus Group testing, if needed would occur at this stage to ensure that the message is received as intended to the target market.

4. Production
This stage provides ongoing client liaison for proofreading/alterations, art direction of copy writing, photography, illustration etc. Final digital camera-ready artwork will be produced. Detailed printing specifications will be prepared.

5. Quality Control
Film production, pre-press proofing where necessary and final printing of materials will be supervised. Client liaison will occur through this stage as well. As you can appreciate, the client-designer relationship requires teamwork. Just as it is important to the needs of the client to be articulated and fully understood, so too should the designer’s needs in the creative concept development process be recognized. Good ideas cannot be called-up on demand like a computer file. Time and a measure of freedom are necessary for creative work. Good design flourishes in an atmosphere of mutual respect that is professional, objective and alert to good ideas.

Most importantly, a tracking mechanism should be established to monitor the response of the marketing tactics. A review date is established to formally review the response from the campaign to ensure your marketing dollars are providing strong return on investment (R.O.I.)

That said, take some time to review your corporate message. Make sure that everything you want to say is being said… and that the right people are listening!

Public Relations~ Let them know you're here

Generating media coverage is an excellent way to create awareness of your business, event, product or service. Press releases, news conferences and the like are utilized to attract the desired result. Click here for client testimonials.

Consultations~ Help when it's needed

If you already have an existing marketing programme, are looking to launch a new product or service or simply need a fresh perspective, a consultation may give you the answers you are looking for. Consultations can be booked on an hourly basis, or a block of time on retainer.

Promotional Incentives ~ Put your name on it

Promotional incentives can be anything ~ from the usual T-shirts, ball caps and pens ~ to the unusual ~ golf flags, cookies frosted with your logo or socks. Whatever item you can think of, your logo can be placed on it. Contact us for details.

Photography Services~ Featuring your product

We work with several product, portrait, and scenic photographers to best showcase your product.

Please contact us for more detail on any of the items listed.